Revenue strategy is easy.

Building a company isn't.

Over the past 30 years, I've helped software companies grow by building sales organizations, developing go-to-market strategies, recruiting leaders, improving execution, and helping founders make difficult decisions with confidence.

I've spent my career inside growing technology companies—not studying them from the outside.

I've carried revenue targets.

I've recruited and developed sales teams.

I've built partner ecosystems.

I've sat across the table from enterprise buyers, investors, and executive teams trying to figure out what comes next.

That experience shapes every conversation I have with founders today.

 

Why I Started Kleinbauer

Most software founders don't need another consultant.

They don't need another framework.

They need someone who's been through the challenges before.

Someone who can help them avoid expensive mistakes.

Someone who will challenge assumptions, simplify decisions, and help build a business that scales.

That's why I created Forge.

A firm built around experienced operators—not career consultants.
 

My Approach

I believe predictable growth comes from a handful of disciplines executed consistently.

Clear positioning.

Focused go-to-market strategy.

Strong leadership.

Operational discipline.

Accountability.

Simple beats complicated.

Execution beats presentations.

Momentum beats perfection.

My role is to help founders build organizations that continue to perform long after I'm gone.

 

Areas of Expertise

• Revenue Strategy

• Fractional Revenue Leadership

• Enterprise Sales

• Salesforce ISVs

• Go-to-Market Strategy

• Partner Ecosystems

• Revenue Operations

• Sales Leadership

• Executive Coaching

• AI-enabled Revenue Teams

 

Who I Work With

I primarily work with founder-led software companies that are building the next stage of growth.

Many of my clients operate within the Salesforce ecosystem, where I've spent years helping ISVs strengthen their go-to-market strategy, partner relationships, and revenue execution.

Whether your company is built on Salesforce or selling enterprise software more broadly, the challenge is usually the same:

Building a revenue organization capable of supporting the business you're trying to become.

 

What You Can Expect

When we work together, you'll get honest conversations, practical advice, and someone who's willing to challenge your thinking when it matters.

No generic playbooks.

No junior consultants.

No unnecessary complexity.

Just experienced leadership focused on helping you build a stronger company.

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What I Believe

For example:

• Founders deserve honest advice—not agreeable advice.

• Revenue problems are usually leadership problems before they're sales problems.

• Great companies are built through disciplined execution, not heroic effort.

• Simplicity wins.

• The best operating cadence creates the best decisions.

• Trust is earned through results.

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